One of the biggest challenges for any new company is to counter the distrust that surrounds very new and very small business. Prospective customers and clients are happy to deal with 'big business' for a variety of reasons, not least because the corporate entity has probably been around for a while, and perhaps it has a 'household' name. The deduction being...the big and established company must be doing something right! Definetly not 'here today, gone tomorrow.'
Undoubtedly an element of trust exists around an established business, that is missing from new business. Start-ups have an uphill task in creating customer confidence within the marketplace. The problem is...a start-up needs that phone to start ringing now, not in a few years time! So how can this distrust be countered?
One solution to the problem is to create an 'established' look to the front end of the new business...a genuine business presence, with a virtual office service.
The main ingredients of which are:
1. A City Centre Business Address
2. City Centre Telephone and Fax Numbers
3. Reception Staff
4. After Hours Business Voicemail
The importance of the above cannot be over-emphasised. Customers require to have an element of confidence in an unknown company before they will do business with them. They will need answers to the following questions: Is the company trading from a business area? Does the phone number match the address? Do they have professional reception staff as a first point of contact? These questions and many more like them are all going to be considered before a decison is made to do business with an unknowm small company.
The most cost effective way of creating a genuine business presence is to use a virtual office service. The most competively priced virtual offices in Glasgow are priced at around £65 per month, and provide the main ingredients of an established business. Other benefits of the virtual office are on-tap business support services, and access to touchdown offices and meeting rooms.
